Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results. It involves optimizing web content, structure, and keywords to increase organic traffic from search engines like Google or Bing. SEO focuses on factors like keyword relevance, quality content, and user experience, as well as technical elements such as website speed, mobile-friendliness, and metadata. By adhering to search engine algorithms and best practices, SEO helps websites rank higher, making them more discoverable to users. Effective SEO strategies lead to more website visitors, better engagement, and ultimately improved business performance online.